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The London based firm of Corporate Recovery specialists have unveiled a new brand identity in support of their growth strategy. With the re-brand initiatives Moorfields expects to reinforce their confident, market leading position and their consistently flexible attitude to the ever-changing economy. The re-brand includes an exciting new office, logo and website which will allow Moorfields to break away from heritage brand RSM Bentley Jennison to establish itself in the market. The exciting new chapter reflects the companies commitment to delivering specialist professional services and pro-active solutions in restructuring, turnaround and insolvency. The new logo and website incorporates strong visual style, with red and black blocks depicting changes in financial fortunes, the use of imagery was chosen to reflect the fast pace and ever changing economy. The website aims to guide individuals, lenders, creditors and professionals through the corporate advisory, recovery and restructuring services available. Moorfields believes that the re-brand will help them become a substantial force in the market place. Earlier this year the firm were appointed administrators over the Cardale Group Limited(the U.K.’s largest Garage Door Manufacturer) where they successfully sold the company saving over 400 jobs. Other recent assignments include Moorgate Taverns and Torbay Hotels. Phil Smith, Partner said: We recognized the importance of establishing ourselves independently in the market and were keen that our image reflected our attitude and culture. Our focus remains on individual quality solutions for businesses whilst challenging the markets traditional firms approach to recovery. The new brand is a major step forward for us in supporting our growth strategy and achieving our goals of becoming a leading national firm. Simon Thomas, Partner said: This is an exciting time for us and our clients and will improve our presence in the marketplace. Our highly skilled team provide high quality advice based on experience and proven success. Moorfields Corporate Recovery LLP is a leading provider of Corporate Advisory, Restructuring and Recovery services. Our highly skilled teams provide leadership, experience and high quality advice to companies and their stakeholders in financially distressed situations.