Moorfields announces rebrand reflecting focus on client needs

Moorfields, a London based business specialising in restructuring, refinancing and insolvency announced today that it has undergone a brand refresh that emphasises its principal focus on clients’ needs.
 
The new brand identity reflects Moorfields commitment to delivering change to the rescue and recovery culture and focuses on the firm’s key values to provide exceptional service, total transparency and specialist innovative solutions.
 
The new company name now covers the full range of capabilities; services for advisors, businesses and individuals along with expertise in sectors including property and healthcare.

Phil Smith, Director says “the business landscape is rapidly evolving and we recognise the need to be agile. The challenges our clients are facing can no-longer clearly be resolved with one solution but require varying strategies and creative thinking. Our rebrand coincides with our desire to focus on what we do best and really differentiate ourselves from our peers"

Moorfields new strap line "remarkable advice when you need it most" is a powerful and ambitious statement but one which Moorfields has always felt it delivers. Keen to be accountable for this statement Moorfields invites clients to submit ratings on service to an independent ratings company, comfortable in the knowledge that the facts speak for themselves.
 
The new logo and website incorporate strong visual style with the red and black depicting changes in financial fortunes and the infinity symbol showing the importance of working together. The change in language is focused on encouraging clients to have a different conversation with us and the understanding that that everyone should receive the same remarkable advice.

Simon Thomas, Director says “Our team have amassed a wealth of experience that’s invaluable and our clients have always remained at the centre of what we do. We know we do things differently and the rebrand is a catalyst to reinforce how we represent ourselves in our current and new markets, and represent our dynamic views on pricing and exceptional service”

• Share